2 min read

CBD Consumers Do Not Inhale and don’t Intend to, Headset Report shows

Janet Miller

Janet Miller

Last updated: September 10, 2019

According to the Headset’s report, CBD users do not have any intention of smoking their products at any time soon.

  • There has been a spike in the awareness and use of CBD products in the last two years period
  • A report explores on how users are consuming CBD products
  • According to the report, most consumers do not smoke or inhale CBD and don’t intend to
  • The CBD market is gaining more ground as compared to the THC market
CBD on Google Trends

There’s no denying the fact that the appeal of CBD is at an all-time high with no end in sight to its popularity looking real soon. A Google search for “CBD” produces millions of results and such searches have increased immensely in the last two years.

Considering casts, topicals, and sublingual, information revealed that casts and sublinguals do consist of greater milligrams compounds. On the other hand, topicals consist of some costly compounds/materials, but with reduced or lower milligram matters, an aspect that could suggest the CBD base is searched for and a lot more elegant.

On top of this, the mainstream health sector has gradually started accepting the use of CBD for medicinal purposes over the last two years after it became clear that CBD oil can treat a wide range of medical complications.

CBD for Medical Purposes

A recent research undertaking concluded that CBD is effective in therapy treatment for inflammatory bowel disease with another one proving that CBD consists of certain antibacterial compounds that cannot be stood up by “superbugs.”

The above is not all. There’s something else regarding the growth of CBD products. Based on information published by the state-legal marijuana markets, the Average Item Price of CBD products has significantly increased in the last four years. This report indicates that a majority of CBD users are ready to spend their hard-earned cash on them.

Consumer Potential

Basket penetration, a mechanism that determines how many baskets a given item show up in, has experienced an increase of CDB products while the CBD Average Item Price (AIP) has increased immensely.

Information indicates that CBD AIP has risen to $5 since 2015 in addition to going from just being 3% of the baskets to about 7%. The increase in AIP has been constant, though basket penetration witnessed a spike during 2018 springtime, most like to accompany information of CBD hitting headline news more repeatedly.

Report on Understanding the CBD Market in State-Legal Cannabis looks at the fast-growing CBD market from the lens or perspective of state-legal marijuana. The records attempt to explore precisely how users are consuming as well as laying their hands on CBD products, the items that gather most rates of interest in addition to the functions that THC plays across the CBD market.

Right here are some of the most intriguing findings:

  1. CBD users do not intend to smoke or vape their products since they have a clear choice for casts, topicals, sublinguals, and edibles.This is good news for those in the business of extracting and selling cannabis, as these clients won’t reduce conventional sales right away. While CBD is turning out to be an increasingly preferred product with the broader public, its overall share of the total marijuana market has not surpassed 10%.

  • Sales of vapor pen products, as well as standard pre-roll, are still reported to be stable.

    Rather, CBD is reported to be generating not only a brand-new but also a unique customer base – one that we can only assume to be more health-conscious or profoundly concerned about the status of their health.

What are Non-inhalable CBD Products

variety of CBD capsules
Shutterstock/Kimberly Boyles

Five classifications of non-inhalable CBD items are known: pills, drinks, edibles, casts, topicals and sublinguals.

However, among all of them, on top of the chain are edibles, especially gummies. A lot of 2019 has seen close to 50% of all bucks investments being channeled to gummies alone, and by far coming in as one of the biggest segments in terms of market share.

On the other hand, sublinguals, topicals as well as casts have equally risen to become some of the most substantial gamers, with millions in sales recorded in states such as Colorado and Washington.

Even though pills, as well as drinks, haven’t been witnessed increased development, each one of them remains to report an expanded client base in the near future. Pills are mainly related to clinical complications, with drinks being popular with persons whose intentions are to stay clear of alcoholic content. 

According to the Headset’s report, non-inhalable CBD products are slowly but surely blowing non-THC products out of the water like never before. Based on the information sought in the last 12 months, there is a revelation that across the topical sectors, the sale of high-CBD items increased by close to 60%, with high-THC products recording a mere 10% increase. 

Pricings and Buying Power

Users get what they pay for and the more milligrams of CBD that a product consists of, the higher the average item price or thing rate. But again, such is not an easy upward trend. The partnership that exists between the milligrams of CBD modifications if items have more than 500 mg of CBD and normal product cost changes.

Bundles of CBD products with:

  • 500mg or much lesser than that reported boost in the rates of close to $0.08 per milligram,
  • while packages that have got more than 500mg boost going at around $0.02 per milligram. 

Again, this proves the fact that users get to enjoy what they pay with prices going high for CBD items consisting of more CBD milligrams. 


Janet Miller

Janet Miller

Janet is a medical specialist with 10 years of experience as a physician and writing passion. She aims to help people and expand humans mindset. Chat with Janet on Twitter @Janet_Miller_MD or via our contact page.


4 results for Oil

See all results
Nothing Found